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Streaming Video Alliance pushes open caching standards

The Streaming Video Alliance (SVA) took its time to gain momentum since its foundation in November 2014, but has been boosted by Google’s recent joining and now numbers many big players among its members including AWS, Cisco, Comcast, Intel, Liberty Global, NBCUniversal, Nokia and Verizon. But it has still to land the other great tech players Apple, Netflix and Microsoft, as well as content delivery network (CDN) leader Akamai, and is currently courting some of these along with content firms CBS Interactive, Sony’s PlayStation Vue, Hulu and HBO, among others. Given that many of these are central to its mission, it cannot be said to be a fully representative body of the streaming industry, until at least some of these…

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