Close
Close

Published

Sprint needs a new parent, but a fixed 5G adventure will just be a distraction

It was a turning point in Sprint’s history when it was overtaken as the USA’s third largest mobile operator, by T-Mobile USA, which now seeks to acquire it. The balance of power shifted, and showed that, to win the mobile game in the USA was no longer about building the best network and watching the users flow to it – the Sprint approach, and, indeed, Verizon’s – but to have a real understanding of what consumers will respond to. TMO has the latter, and while Verizon and AT&T will try to combine advanced networks with an improved connection to the users, Sprint has consistently failed to engage the consumer market. If T-Mobile succeeds in buying Sprint, it will rob the…

Close