Close
Close

Published

Apple addresses some shortcomings of TV and Siri, but can it catch Amazon?

Apple’s latest attempt on the TV market is based around its new operating system, tvOS12, unveiled alongside iOS 12 at the firm’s Worldwide Developers Conference (WWDC) in San Jose, California last week. The company has gone some way to address shortcomings which have seen Apple TV’s market share being eroded by rivals, notably Amazon on the back of its all-conquering voice-activated home assistant, Alexa, and its Prime content bundles. With tvOS 12, Apple has finally started to integrate TV with the iPhone and iPad properly. The Apple TV Remote can now be added automatically to Control Center on iPhone or iPad, enabling users to control the service from their phones without having to locate the dedicated handset. Apple TV is…

Close